Willemijn is the
CEO of Searious Business, a social enterprise committed to prevent plastics
from ending up in our environment. She has over 14 years of experience in
changing companies to a more sustainable business model. Her experience
includes game changing, innovating, program management, business developing and
finance.
With a background
in business management, broad experience in joint initiatives between
businesses and the non-profit sector, she is used to bringing about change in
the strategy and way of working of organizations. She is specialized in moving
teams of people forward in an enthusiastic way – by creating a spark, an
initiative that people and organizations want to be a part of.
Willemijn Peeters was
elected Plastics Recycling Ambassador at Plastics Recycling Awards Europe 2018.