Willemijn is the CEO of Searious Business, a social enterprise committed to prevent plastics from ending up in our environment. She has over 14 years of experience in changing companies to a more sustainable business model. Her experience includes game changing, innovating, program management, business developing and finance.

With a background in business management, broad experience in joint initiatives between businesses and the non-profit sector, she is used to bringing about change in the strategy and way of working of organizations. She is specialized in moving teams of people forward in an enthusiastic way – by creating a spark, an initiative that people and organizations want to be a part of.

Willemijn Peeters was elected Plastics Recycling Ambassador at Plastics Recycling Awards Europe 2018.